Understanding generational consumer behaviour is key to crafting targeted marketing strategies, writes Mark McCrindle.
As of this year, we now have the entirety of Generation Alpha baby name data. We now know the top names of the generation!
By 2035, Generation Alpha will make up 24% of the global population, having been shaped in a digital world, with unique aspirations.
The year 2025 marks the beginning of a new generation, Generation Beta. Generation Beta is defined as those born between 2025 and 2039.
Older generations have a wide range of views towards Gen Alpha, what they are like, and how they navigate the world around them.
There’s an interesting phenomenon underway among a younger cohort of Christians in the West today: Zoomers are leaning in.
Despite economic challenges, Gen Z still harbour ambitions to enter the housing market. One third are in the market for their first home.
Rather than accept the negativities of the “Hey Boomer” movement, Ian wants more investment in grandchildren by grandparents.
Younger generations are re-writing the rules for what is considered acceptable behaviour when it comes to devices and technology.
Generation Z finds itself in a very unique set of circumstances that are consistently setting it apart from previous generations.
